About
Wes Nichols is a Board Partner at Upfront Ventures and an active technology investor and advisor. Wes is serial entrepreneur and an industry authority in predictive analytics, AI/Machine Learning, and attribution, creating and scaling solutions for global brands. Wes is the author of the Harvard Business Review cover story, Analytics 2.0, on next-generation analytics to drive more predictive CMO decision-making. Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity for marketing and security. Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare’s analytics SaaS solutions are used by companies globally to drive resource allocation decisions and marketing investments, and is now the dominant market leader in the field of analytics, with its clients directing over $80 billion in marketing this year. MarketShare, recently acquired by Neustar for nearly a half a billion dollars, was backed
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- Location
- Los Angeles, US
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