Yanni Hufnagel

About

In 2017, Yanni Hufnagel founded The Lemon Perfect Company, a $100 million Atlanta-based producer of 5-calorie, zero sugar, lemon-infused beverages. His instinct to enter the emerging enhanced water category—competing with drinks like Bai, Vitaminwater, and Hint—was on trend, as he introduced Lemon Perfect, a healthier alternative to heavily sweetened sports drinks. Many Americans have been looking to reduce their consumption of less healthy, sugary drinks, and beverage manufacturers are answering with inventive alternatives to plain water. Hufnagel established his company with a mission to democratize drinkable wellness by making Lemon Perfect accessible for anyone, anytime, anywhere. The firm introduced the certified-organic, non-GMO, zero-sugar beverage at a low retail price, starting at $1.99 per bottle. Hufnagel entered the world of value-added water within months of leaving a white-hot career in college basketball coaching that spanned a decade. During that time, he experienced

Investment Focus

Location

Atlanta, US