About

We offer a unique, remote, global people counting solution that does not rely on any hardware and is 100% privacy compliant. From an original idea formed during the John Lewis & Waitrose JLAB 2017 accelerator, and an MVP in the Barclays Eagle Labs Cambridge, we have evolved over the last 5 years and are now based at the world leading technology hub Level 39 in the heart of Canary Wharf. We have been supplying footfall data for major retailers, luxury goods, restaurants, shopping malls, retail investment funds and local and central governments for over 5 years helping them to understand, optimise and create value from physical spaces. Our software can detect footfall in almost any location anywhere in the world. Locations can be called in realtime, delivering occupancy data as a flat CSV, Interactive Dashboard or a RESTful API. Our technology uses a unique stack of Machine Learning algorithms comprising neural networks, and using higher level mathematical models not taught in academ

Position in the VCSift Database

  • 1,256 investors in VCSift focus on the ai-ml sector.
  • 8,972 investors are based in London, England, United Kingdom.

Data sourced from 410,343 investor profiles. Updated July 2026.

Investment Focus

Stages
seed
Sectors
ai-ml saas proptech
Location
London, UK

Contact Information

ma•••••••@yellowsubmarine.io
linkedin.com/in/••••••••

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