The SaaS market is one of the most active sectors for venture capital investment. With over 30,000 SaaS companies globally and the market projected to reach 00 billion by 2030, investors are pouring capital into software businesses that demonstrate recurring revenue, low churn, and scalable unit economics.
Finding the right VC for your SaaS startup is not just about the money — it is about finding a partner who understands your market, has relevant portfolio companies, and can open doors to enterprise customers. We analyzed our database of 216,000+ verified VC investors to surface the firms and individuals most active in SaaS.
What SaaS Investors Look For
Before approaching any VC, understand their investment thesis. SaaS investors typically evaluate four core metrics:
- ARR growth rate — Triple, triple, double, double, double (T2D3) is the benchmark for Series A+
- Net Revenue Retention (NRR) — 120%+ signals strong expansion revenue and low churn
- CAC payback period — Under 18 months for efficient go-to-market motion
- Gross margin — 70-85% for pure SaaS; lower if services-heavy
Top VC Firms Investing in SaaS
These firms have consistently backed SaaS companies across seed through growth stages:
1. Bessemer Venture Partners
Stage: Series A–C | Check size: M–M
Bessemer coined the term cloud computing and has backed more cloud companies than any other firm. Their SaaS portfolio includes LinkedIn, Shopify, Twilio, and Veeva Systems. Their Anti-Portfolio page — where they list companies they passed on — is legendary in the industry. Bessemer looks for SaaS businesses with over M ARR growing 3x year-over-year at the Series A stage.
2. Insight Partners
Stage: Series B–D | Check size: M–M
Insight Partners manages over billion in assets and has invested in 400+ software companies. Their operational arm, Insight Onsite, provides portfolio companies with dedicated support in sales, talent, and product. Notable investments include Shopify, Twitter, and Wix.
3. Emergence Capital
Stage: Seed–Series B | Check size: M–M
Emergence focuses exclusively on enterprise SaaS and cloud businesses. They were early investors in Salesforce, Zoom, Box, and Veeva. Their focus on enterprise cloud computing makes them one of the most credible validators for B2B SaaS founders.
4. OpenView Venture Partners
Stage: Series A–B | Check size: M–M
OpenView coined the term product-led growth (PLG) and is the go-to firm for SaaS startups building with a PLG motion. Their portfolio includes Calendly, Datadog, and Expensify. If your SaaS product acquires users through a free tier or freemium model, OpenView should be on your target list.
5. Battery Ventures
Stage: Seed–Growth | Check size: K–M
Battery has backed over 200 software companies across 40+ years of investing. Their SaaS portfolio spans verticals including marketing tech, developer tools, HR tech, and vertical SaaS. Notable investments include Amplitude, Bazaarvoice, and Bazaarvoice.
How to Approach SaaS Investors
The best SaaS founders treat fundraising like a sales process:
- Build pipeline — Target 50-100 investors, not 5-10. Most will say no.
- Use warm introductions — Conversion rates are 10x higher than cold outreach. Use portfolio founders to get introductions.
- Lead with metrics — Open your pitch with ARR, growth rate, and NRR. Investors decide in the first two minutes.
- Know your ICP — Investors want to see a clear ideal customer profile and a repeatable sales motion.
- Tell the market story — Explain why the SaaS category you are building in is at an inflection point right now.
Find SaaS Investors on VC Sift
VC Sift has 216,000+ verified investors with email addresses and LinkedIn profiles. Filter by sector to find investors who have specifically funded SaaS companies. You can also filter by stage to match your current funding round — whether you are raising a seed round or a Series B.